This Privacy Policy was last modified on 30th May, 2018.

Sentlive (“Sentlive,” “we,” or “us”) are committed to protecting your privacy. This Privacy Policy explains our practices regarding the collection, use, disclosure, and protection of information that is collected through our mobile app and our website (collectively, our “Service”), as well as your choices regarding the collection and use of information. Capitalised terms that are not defined in this Privacy Policy have the meaning given them in our Terms of Use.

1. How We Collect and Use Information

We collect the following types of information about you:

Registration and Profile Information. When you create an account, we may collect your personal information such as your username, first and last name, email address, mobile phone number and a photo, if you choose to have a photo associated with your account. We may also collect the name, email address, and mobile phone number of any Contacts that you add to your account. We may also collect billing information when you sign up for a Subscription.

Data collected through use of the Service. After you set up your account, we may ask for other profile and demographic information, such as relationship information for your Contacts.

Geolocation. We collect your unique user identifier and your location through GPS, WiFi, or wireless network triangulation in order to obtain your location for the purposes of providing our Service. We maintain location information only so long as is reasonable to provide the Service and then delete location data tied to your personal information. We may maintain de-identified location data for a longer period of time in order to analyse aggregate trends and metrics. We may also share location information with third parties for advertising, research, and analytic purposes. If you want to opt-out of the collection of your location data, please adjust your settings in your mobile device to limit the app’s access to your location data. Please see “Your Choices About Your Information” below to learn more.

Movement Data. We collect, and may use a third party to collect, sensory and motion data from your smartphone or mobile device, including information from the gyroscope, accelerometer, compass and Bluetooth, in order to calculate and detect movement events such as sudden movement or the detection of the device being dropped and other events. We maintain sensory and motion data as long as is reasonable to provide the Service and then delete or anonymise this data. If you want to opt-out of the collection of your sensory and motion, please adjust your settings in your mobile device to limit the app’s access to your sensory and motion data.

Messages and User Content. We collect information of the messages and alerts sent through use of the service. We may also retain any messages you send to us.

We use this information to operate, maintain, and provide to you the features and functionality of the Service and to communicate directly with you, such as to send you alerts on the safety of your Contacts. We may also send you Service-related emails (e.g., account verification, parental consent notification, order confirmations, change or updates to features of the Service, technical and security notices). You may not opt-out of Service-related e-mails.

Information we receive about you from others:

Social Media. When you interact with our site through various social media, such as when you Like us on Facebook or post a comment to our Facebook page, we may receive information from the social network such as your profile information, profile picture, gender, user name, user ID associated with your social media account, age range, language, country, friends list, and any other information you permit the social network to share with third parties. The data we receive is dependent upon your privacy settings with the social network. You should always review, and if necessary, adjust your privacy settings on third-party websites and services before linking or connecting them to Sentlive’s website or Service.

Information we collect automatically through the use of technology. When you visit our website or use our mobile app, we and our business partners may collect certain information about your computer or device through technology such as cookies, web beacons, log files, or other tracking/recording tools. The information we collect through the use of tracking technologies includes, but is not limited to, IP address, browser information, referring/exit pages and URLs, click stream data and information about how you interact with links on the website, mobile app, or Service, domain names, landing pages, page views, cookie data that allows us to uniquely identify your browser and track your browsing behaviour on our site, mobile device type, mobile device IDs or other persistent identifiers, and location data collected from your mobile device. Some or all of this data may be combined with other personally identifying information described above. When you access our Service by or through a mobile device, we may receive or collect and store a unique identification numbers associated with your device or our mobile application (including, for example, a UDID, Unique ID for Advertisers (“IDFA”), Google Ad ID, or Windows Advertising ID or other identifier), mobile carrier, device type, model and manufacturer, mobile device operating system brand and model, phone number, and, depending on your mobile device settings, your geographical location data, including GPS coordinates (e.g. latitude and/or longitude), WiFi location or similar information regarding the location of your mobile device. We use this information to:

  • Remember information so that you will not have to re-enter it during your visit or the next time you visit the site or mobile app

  • Provide custom, personalised content and information, including advertising

  • Track your location and movements

  • Monitor the effectiveness of our Service and our marketing campaigns

  • Monitor aggregate metrics such as total number of visitors, users, traffic, and demographic patterns

  • Diagnose or fix technology problems reported by our Users or engineers that are associated with certain IP addresses or User IDs, and Automatically update our mobile application on your system and related devices.

We may also collect analytics data, or use third-party analytics tools, to help us measure traffic and usage trends for the Service. These tools collect information sent by your browser or mobile device, including the pages you visit, your use of third party applications, and other information that assists us in analysing and improving the Service. Although we do our best to honour the privacy preferences of our Users, we are not able to respond to Do Not Track signals from your browser at this time. 

2. Sharing of Your Information

Personal Information: We may share your personal information with third parties outside the Company and its controlled subsidiaries and affiliates in some circumstances, including:

  • We share your personal information, including name, email, and location data, with others within your Sentlive Contacts.

  • We may share your personal information with our third-party business partners, vendors and consultants who perform services on our behalf or who help us provide our Services, such as accounting, managerial, technical, marketing or analytic services.

  • We may share your personal information, including your location data, with third parties for marketing purposes

  • Any information or content that you voluntarily post to the website or to our Facebook page will automatically be available to the public. We may publicly post your reviews and comments online on our website or mobile app, or link your reviews to third party websites.

  • We may aggregate or otherwise strip data of all personally identifying characteristics of our data and may share that anonymised and/or aggregated data with third parties. For example, we may share de-identified location data with third parties that analyse location and movement trends.

  • We may at any time buy or sell/divest the company, or any combination of its products, services, assets and/or businesses. Personal information such as customer names and email addresses, and other user information related to the Service will likely be one of the items transferred in these types of transactions. We may also share, transfer or assign such information in the course of corporate divestitures, mergers, acquisitions, bankruptcies, dissolutions or similar transactions or proceedings.

  • Except as described above, we will not disclose personal information to third parties (including law enforcement, other government entity, or civil litigant; excluding our subcontractors) unless required to do so by law or subpoena or if in our sole discretion, we determine it is necessary to (a) conform to the law, comply with legal process, or investigate, prevent, or take action regarding suspected or actual illegal activities; (b) to enforce our Terms of Use, take precautions against liability, to investigate and defend ourselves against any claims or allegations, or to protect the security or integrity of our site; and/or (c) to exercise or protect the rights, property, or personal safety of Sentlive, our Users or others.

3. How We Protect Your Information

Sentlive cares about the security of your information and uses commercially reasonable physical, administrative, and technological safeguards to preserve the integrity and security of all information we collect and that we share with our service providers. However, no security system is impenetrable and we cannot guarantee the security of our systems 100%. In the event that any information under our control is compromised as a result of a breach of security, we will take reasonable steps to investigate the situation and where appropriate, notify those individuals whose information may have been compromised and take other steps, in accordance with any applicable laws and regulations.

4. Your Choices About Your Information

You may, of course, decline to submit any personal information through the Service, in which case Sentlive may not be able to provide its Services to you.

Modifying Your Account Information and Settings: You may modify your account information, update or amend your personal information, or change your password at any time by logging in to your account. You can also stop receiving promotional email communications from us by clicking on the “unsubscribe link” provided in such communications. We make every effort to promptly process all unsubscribe requests. As noted above, you may not opt out of Service-related communications (e.g., account verification, parental consent notification, order confirmations, change or updates to features of the Service, technical and security notices). If you have any questions about reviewing or modifying your account information, you can contact us directly at help@sentlive.com.

Third Party Tracking and Advertising: We may share, or we may permit third party ad networks, social media companies, and other third party services to collect information about the browsing behaviour of our users of Service through cookies, social plug-ins, or other tracking technology. We may permit third party online advertising networks to collect information about your use of our Services over time, including location information, so that they may play or display ads that may be relevant to your interests on our Service as well as on other websites or services, or on other devices you may use. Typically, the information is collected through cookies or similar tracking technologies. You may be able to “opt out” of the collection of information through cookies or other tracking technology by actively managing the settings on your browser or mobile device. Please refer to your browser’s or mobile device’s technical information for instructions on how to delete, disable, and/or limit the use of cookies or other tracking/recording tools. Depending on your mobile device, you may not be able to control all tracking technologies through your device settings but you can uninstall the app if you do not want to have tracking information automatically collected.  You may also be able to limit interest-based advertising through the settings on your browser or device. For example, you may be able to opt-out of some interest-based advertising on your mobile device by selecting “limit ad tracking” (iOS) or “opt-out of interest based ads” (Android). If you have any questions about third party tracking and advertising, you can contact us directly at help@sentlive.com.

Third Party Location Sharing: We may share your personal information, including location data, with third parties so that they may play or display ads that may be relevant to your interests, for example by sending you an ad for a local business, or so that they may conduct research, analyse trends and perform other analytics or reporting functions. We do not share your personal information and location data with third parties for advertising purposes if you have selected “Limit Ad Tracking” or “Opt-Out of Interest Based Ads” on your mobile device. You can opt-out of having your location data shared with these third parties by adjusting your settings on your mobile device to prohibit Sentlive from collecting your location data. For example, depending on your mobile device, you may be able to “Turn location services ‘off.’ You can also adjust your device settings to withdraw permission for the Sentlive app to access location data. Please note that your Sentlive app may not be able to provide all of our Services to you if you disable access to location data through your device settings.

Delete Your Account and Personal Information: We will retain your information for as long as your account is active or as needed to provide you services. If you wish to cancel your account, please contact us at help@sentlive.com.

5. Children’s Privacy

Our Service allows children to use it. The Service is intended to be used by children under 13 only with significant parental involvement and approval. If a Parent wishes to allow a child under 13 to use the service, the Parent must first complete the Parental Consent Form and return it via email. The Parental consent form can be found here - https://www.sentlive.com/pdf/consent.pdf or you can write to us using the contact form on our website, or by email to help@sentlive.com and we will send the form to you.

The child will then be able to participate in the Sentlive Service. The child’s personal information, including name, user name, email, and location, will be shared with the Contacts invited by the child or the parent, and the child user will be permitted to contact, and be contacted by, those Contacts through the Service. Sentlive may collect, use, disclose, and store the child’s personal information as described in this Privacy Policy. However, we do not use or share personal information collected from the accounts of children under 13 for marketing or advertising purposes, or permit our third party partners to collect and use such information for advertising purposes.

The Parent may contact us to review and/or delete any personal information we have collected from the child, or to withdraw permission for Sentlive to collect any additional information from the child. Please contact us at help@sentlive.com if you have questions about your child’s account. If you believe that we might have inadvertently collected information from a child under 13 without parental consent, please contact us at help@sentlive.com.

6. Links to Other Web Sites and Services

We are not responsible for the practices employed by websites or services linked to or from the Service, nor the information or content contained therein. Please remember that when you use a link to go from the Service to another website, our Privacy Policy does not apply to third-party websites or services. Your browsing and interaction on any third-party website or service, including those that have a link on our website, are subject to that third party’s own rules and policies. Please read over those rules and policies before proceeding.

7. Changes to Our Privacy Policy

Sentlive may, in its sole discretion, modify or update this Privacy Policy from time to time, and so you should review this page periodically. When we change the policy, we will update the ‘last modified’ date at the top of this page. If there are material changes to this Privacy Policy or in how Sentlive will use your personal information, we will notify you either by prominently posting a notice of such changes prior to implementing the change or by directly sending you a notification.

8. How to Contact Us

If you have any questions about this Privacy Policy or the Service, please contact us by email help@sentlive.com, or use the contact form on this website, or write to us at:

Sentlive Ltd.
71 - 75 Shelton Street,
Covent Garden,
London
WC2H 9JQ

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